Virgin Plus

Virgin Plus rebrands with bold, inclusive design that appeals to every Canadian.

Virgin Plus has transformed its brand identity, shifting from exclusivity to inclusivity in order to appeal to a broader audience. The rebrand centered on a fresh, friendly design system, introducing the “Plus Up Graphic” as the foundation for messaging and visuals. This new look, paired with diverse photography and approachable tone, made Virgin Plus more inviting to all Canadians, including newcomers. The rebrand was supported by the “Obviously” launch campaign, featuring Andre Braugher, which highlighted Virgin Plus’ commitment to affordability. Together, the rebrand and campaign reinforced the brand’s message: affordable data for everyone, obviously.

Work done @ Zulu Alpha Kilo

Client: Virgin Plus / Agency: Zulu Alpha Kilo / Creative Chairman: Zak Mroueh / Chief Creative Officers: Brian Murray, Tim Gordon, Jenny Glover / Chief Design Officer: Stephanie Yung / Creative Director-Writers: Addie Gillespie, Dan Cummings / Creative Director-Art Directors: Kevin Sato, Vic Bath / Associate Creative Director-Art Director: Ivan Mallqui / Design Directors: Jeff Watkins, Dejan Djuric / Designer: Ana-Marija Matic / Account Team: Jessica Hill, Jaya Rizzi, Sabrina Zavarise, Ela Profka, Amanda Wong, Vipul Deshpande / Chief Strategy Officer: Maxine Thomas / Broadcast Producers: Revital Grunberg, Ola Stodulska / Integrated Producers: Laura Dubovsky, Tracy Wightman, Ian McCartney, Andrew Sekine, Tracy Haapamaki

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