Visual Identity, Art Direction
Mohawk Ad Work
An identity for Canada’s top advertising talent
Ranked the #1 advertising program in Canada by The One Club of Creativity, Mohawk College’s Advertising & Marketing Communications Management program needed an identity that reflected the ambition and success of its students. The branding balances credibility with bold creative energy, speaking directly to emerging talent and the industry alike. The resulting system is flexible, contemporary, and designed to support recruitment, promotion, and national visibility.