Harry Rosen Packaging

Making an impact without making an impact: Redesigning Harry Rosen’s packaging

Harry Rosen, a hallmark of Canadian luxury menswear, has reinvented its packaging to align with modern sustainability standards. By incorporating curbside recyclable materials, 40% post-consumer recycled content, and low-VOC soy-based inks, the new packaging blends timeless elegance with environmental responsibility. This thoughtful redesign, inspired by Harry Rosen’s heritage, showcases refined details such as tone-on-tone houndstooth patterns and embossed wordmarks, demonstrating that sustainability and luxury can indeed go hand in hand.

Work done @ Zulu Alpha Kilo

Client: Harry Rosen / Creative Chairman: Zak Mroueh / Chief Design Officer: Stephanie Yung / Design Director: Jeff Watkins / Designer: Ana-Marija Matic / Account Team: Jessica Hill, Cosmo Haskard / Strategists: Cameron Fleming, Heather Segal / Clients: Jessica Gale, Tatiana Isaza, Sarah Jue, Ian Rosen / Producer: Teresa Bayley Mac Artist: Ashleigh O'Brien / Printer: Luv2Pak / Photographer: Arash Moallemi / Retucher: Nabil Elsaadi

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