ParticiPACTION

Making Room to Move: A Bold Brand Refresh for ParticipACTION Canada

We led a strategic brand refresh for ParticipACTION Canada to promote everyday movement in a society that is often overstimulated and sedentary. Centered around Canadian values of wellness, inclusivity, and national connection, we introduced a new tagline, Let’s make room to move, to encourage small, intentional actions toward better health. The refresh features a custom dynamic typeface that reinforces movement, an updated colour palette, and a photography style focused on diverse people in action. The result is a modern and inclusive identity designed to inspire participation across the country.

Work done @ Zulu Alpha Kilo

Client: ParticipACTION Canada / Agency: Zulu Alpha Kilo / Creative Chairman: Zak Mroueh / Chief Design Officer: Stephanie Yung / Chief Creative Officer: Jenny Glover / ACD/Art Director: Andrea Por / ACD/ Copywriter: Christina Roche / Senior Designer: Ana-Marija Matic

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