









To raise awareness and donations for The Royal Canadian Legion, we connected current homeowners to the sacrifices of the past by resending replicas of many of these letters to their original addresses in 29 cities across Canada. These emotive letters were carefully observed and brought to life with minimal restoration to ensure optimal printing. The process included manually tearing the letters to maintain their original authenticity. Along with the letter in the designed envelope, recipients received a pamphlet for more information about the campaign. You can also find letters delivered near your home (in Canada) at Letters-Home.ca. The campaign includes TV, direct mail, social media, influencer outreach, and national out-of-home advertising (OOH).