420 Hot Box

The world's ultimate combo combined.

Pizza Pizza celebrated 4/20, a significant day in cannabis culture, with a creative campaign despite a limited budget. Instead of just promoting deals, they introduced "Pizza Pizza Pre-rolls," combining pizza and cannabis in a unique product. This included the "Hot Box," a giveaway resembling a pizza box but containing smoking paraphernalia like a grinder and flavoured rolling papers. The campaign achieved notable success with over 9.33 million impressions, a 19% year-over-year sales increase, and the sale of 25,000 pre-rolls.

Work done @ Zulu Alpha Kilo

Client: Pizza Pizza / Agency: Zulu Alpha Kilo / Chief Creative Officers: Zak Mroueh, Brian Murray / Chief Design Officer: Stephanie Yung / Creative Directors: Kevin Sato, Addie Gillespie, Jonah Flynn, Michael Siegers / Senior Designer: Ana-Marija Matic / Producers: Bita Mazaheri, Steven Czikk / Strategy Director: Cameron Fleming / Account Team: Amy Nguyen, Alex Berube, Alyssa Guttman / Editor: Diego Beriga / Retoucher: Nabil Elsaadi

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