Sephora Illumination

The Sephora Illumination campaign showcased beauty diversity through a technologically immersive installation representing over 140,000 Canadian skin shades.

The comprehensive design spanned various aspects, including exterior design, signage, digital out-of-home, takeaway materials, and interior design. The campaign resulted in increased Colour iQ scans and nationwide Beauty Insider program registrations, emphasizing the impactful fusion of design, technology, and inclusivity within the beauty industry.

Work done @ Zulu Alpha Kilo.

Client: Sephora Canada / Agency: Zulu Alpha Kilo / Creative Chairman: Zak Mroueh / Chief Design Officer: Stephanie Yung / Chief Creative Officer: Brian Murray / ACD/Art Director: Andrea Por / ACD/ Copywriter: Christina Roche / Designer: Ana-Marija Matic / Activation Producer: Teresa Bayley / Business Group Director: Lisa Walton-Rixon / Account Supervisor: Chris Rosario / Account Director: Shauna McKenna / Zulubot Managing Director: Leslie Uy Director of Integrated Production: Ola Stodulska / Video Producer: Jesse Brook, Adam Palmer / Chief Strategy Officer: Heather Segal / Executive Strategy Director: Sean Bell / Digital Artists: Superbien

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