Bell – eSports

Esports is a new form of entertainment with over 5.7 million esports fans. This community is young, digital and receptive/supportive towards brand sponsorships. We have developed a creative platform that communicates Bell’s commitment to esports.

Combining Bell branding and gaming devices we have developed a system of visual 3D assets to support the campaign through digital and print applications. As key attributes of the work, excitement and energy are integrated into the portraits of eSports players, putting them in the foreground as the stars of the event.

Work done @ Zulu Alpha Kilo.

Client: Bell Canada / Agency: Zulu Alpha Kilo / CD/Art Director: Jenny Luong / CD/Copywriter Asik / ACD/Art Director: Michael Romaniuk / ACD/Copywriter: Marco Buchar / Design Director: Jeff Watkins / Designer: Ana-Marija Matic

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