HEB – Letters Home

During the World Wars, millions of letters were sent home to Canada from soldiers fighting overseas.

To raise awareness and donations for The Royal Canadian Legion, we connected current homeowners to the sacrifices of the past by resending replicas of many of these letters to their original addresses in 29 cities across Canada. These emotive letters were carefully observed and brought to life with minimal restoration to ensure optimal printing. The process included manually tearing the letters to maintain their original authenticity. Along with the letter in the designed envelope, recipients received a pamphlet for more information about the campaign. You can also find letters delivered near your home (in Canada) at Letters-Home.ca. The campaign includes TV, direct mail, social media, influencer outreach, and national out-of-home advertising (OOH).

Work done @ Zulu Alpha Kilo.

Client: HomeEquity Bank / Agency: Zulu Alpha Kilo / Chief Creative Officer: Zak Mroueh / Executive Creative Director: Brian Murray / CD/Art Director: Vic Bath, CD/Copywriter: Dan Cummings / ACD/Art Director: Michael Romaniuk, ACD/Copywriter: Marco Buchar / Design Director: Damian Simev / Designer: Ana-Marija Matic / Agency Producers: Ola Stodulska, Tim Lynch, Sarah Lasch / Account Team: Lauren Boultwood, Samantha Tang / Planning Team: Maxine Thomas / Clients: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Jack Wilson, Saad Sharfuddin / Media Agency: OMD & iQuanti / Media Team: Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Ishita Aggarwal (iQuanti), Bindiya Jiwani (iQuanti) / PR Agency: Weber Shandwick / PR Team: Jennifer Wasley, Adam Bornstein Production House: Zulubot / Researcher: Chris Greenberg / Production House Producers: Ben Bentivegna, Colleen Allen Editing Company: Zulubot / Editor: Jessie Posthumus / Online: Zulubot / Colour Grading: Felipe Chaparro / Motion Graphics: Miguel Natividad / Audio Engineer: Dino Cuzzolino / Photographer: Noah Mroueh / Senior Developer: Jake Edwards.

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